Mecklenburg-Western Pomerania: Saxony overtakes NRW in the tourist ranking!

Mecklenburg-Western Pomerania: Saxony overtakes NRW in the tourist ranking!

Mecklenburgische Seenplatte, Deutschland - Mecklenburg-Western Pomerania is becoming increasingly popular than a holiday region. As the Ostsee-Zeitung reports , the state recorded a total of 7.7 million guest arrivals and more than 32 million overnight stays last 2023. This positive trend has made it the second strongest tourism year since the turn of 1990, only more international visitors according to MV.

The Saxons in particular are a large part of the audience: 13.4 percent came from this state in 2023. North Rhine-Westphalia follows closely behind with 13.2 percent, while Lower Saxony and Berlin are not neglected. It is striking that more than every second vacationer from East Germany, including Berlin, comes.

growth and hotspots

The increase in international guests, who recorded an increase of 17.8 percent compared to the previous year, is particularly gratifying. Most international tourists came from the Netherlands, followed by Switzerland and Denmark. However, only 9,000 people from the United States visited the state in 2023.

The popularity of Mecklenburg-Western Pomerania is also reflected in the number of overnight stays: over 9 million overnight stays were counted in Vorpommern-Rügen alone. The Mecklenburg Baltic Sea coast and Vorpommern-Greifswald follow close behind. In particular, the Baltic Sea resorts of Heringsdorf, Binz and Kühlungsborn attract numerous visitors.

The profile of vacationers

What distinguishes the vacationers? A guest survey from 2022/2023 has shown that the average age of tourists is 54.7 years. Around 55 percent of vacationers travel as a couple, a quarter come with the family. The regular guests also show that the region is well received: 73 percent of vacationers are repeat offenders. In comparison, the first visitors are rather low at 5.6 percent, which has been a slight decline of 10 percent since 2015/16.

The length of stay also varies: While the international guests remain an average of 2.7 days, German vacationers have a significantly longer stay with an average of 9.5 nights.

economic aspects

A look at economic development shows that the accommodation companies in Mecklenburg-Western Pomerania 2023 recorded a total of 971,638 overnight stays, while the arrivals were 256,542. The times for the industry were mixed, but there are bright spots. The sales in the hospitality industry for 2023 report positive developments in most months with a remarkable increase in May and June.

The statistical portal Mecklenburg-Vorpommern/tourismus-und-gastwärbe" Class = "Source_2"> refers to the fact that the number of employees in the hospitality is almost stable, but all values are sometimes temporary and are still being compensated for in the future. It is exciting to see how tourism in Mecklenburg-Western Pomerania will develop in the next few years, in particular with the focus on sustainable practices and the integration of the locals, as the current analysis on the key figures of In any case, the region remains a hot tip for short vacationers and long -term traveling Alike, and the signs stand well for a continued positive development in the tourism sector. Let us be surprised at which new trends and changes will bring us the next few years!