Parties in MV in the TikTok race: Who picks up the boys?

Parties in MV in the TikTok race: Who picks up the boys?

The political landscape in Mecklenburg-Western Pomerania is changing, and Tikkok plays an increasingly central role. In view of the upcoming state elections in autumn 2026, the parties in the state recognized how important it is to be present on this platform. A look behind the scenes reveals that almost 60% of adolescents and young adults use Tiktok regularly - for many, the app is the main source of information. It is all the more important to react to the digital trends, because the users of the platform are especially between 10 and 29 years old, such as Houseofyas.de reports.

A look at the social media activities shows that all TikKOK parties represented in the state parliament use, whereby the AfD has established itself as a pioneer. The party has been active since December 2022 and was able to develop a considerable number of around 163,000 likes for their videos. In contrast, the accounts of the CDU, SPD and Greens are in the low to medium four -digit range. An exciting example of the ascent to Tikkok is the left, which was able to increase their likes from almost 15,000 to over 166,000 through a viral video of a MP, in which he attacks AfD politicians. The video was clicked over a million times, but despite this unique success, the left could not maintain its swing and only published a few more videos.

The key to success on TikKok

In order to be successful in Tikok in the political area, the dramaturgy of the videos is crucial. Users often make a decision in the first three seconds: Do you continue to scroll or stay tuned? This makes it a challenge to present complex political issues appealing and entertaining. Background information often does not find any space, but parties are possible to refer to further sources. This is particularly relevant, since Tikkok is no longer perceived as a fun app for young people; It has an impact on pop culture and increasingly also on political content, such as bpb.de

creative and interactive content have the potential to inspire young people for political issues and motivate them to participate. Political scientist Winand Gellner speaks of an increasing individualization of political communication, in which actors can bring in his own content and react to strangers. Especially at a time when social media play an important role in political opinion formation, the parties should think carefully about their strategies in order to remain relevant in the reality of young users.

challenges of the platform

However, not everything that shines is gold. Aspects such as a lack of youth protection, censorship of political content and data protection are critical. Tikok has reacted to the criticism and is now promoting political content, for example through the "#Rernnunsttikok" program, which Creator supports monetary, but there are many concerns about user protection. In addition, the logic of "networked communication" ensures that content is often spread in Echo chambers, which can narrow the political discourses.

The future of political communication on Tikkok is uncertain. It is all the more important for the parties to have a good hand and to constantly optimize their strategies. The challenge of remaining in the jungle of Tikkok becomes a central task for the political actors in Mecklenburg-Western Pomerania and beyond.