New pop-up store Ibiza Fashion conquers the Rostocker Hof!

New pop-up store Ibiza Fashion conquers the Rostocker Hof!

Something is happening in the Rostocker Hof! Since today, October 1, 2025, fashion-conscious shoppers can stop by the newly opened “Ibiza Fashion” pop-up store in the shopping arcade. The two Rostock women Claudia Reichert and Carolin Verchow are offering an exquisite selection of fashion and accessories that will make your heart beat faster until October 25th. The store is open daily from 10 a.m. to 7 p.m. and promises Mediterranean flair and a touch of Ibiza in the Hanseatic city.

The idea behind “Ibiza Fashion” came about during the Corona period and quickly gained popularity. Here customers will find romantic dresses in boho style as well as a selection of bags, jewelry and other trendy accessories. However, it is not a regular store; The owners are best known for their events, such as the popular shopping parties in the showroom at Stephanstrasse 2. These offer a relaxed atmosphere to try out fashion in peace.

A new trend in gastronomy

The location in the Rostocker Hof could hardly be better chosen. While the pop-up store uses the space before it is converted into a “Subway” restaurant, the shopping arcade’s dining offerings have ensured an increase in sales and visitor numbers. Center manager Heiner Ganz emphasizes that new restaurants and snack bars, including a kebab snack bar, Ciao Bella restaurant, Ruff's Burger and a Vietnamese fast food restaurant, will significantly increase the attractiveness of the location.

Visitors can look forward to a wide range of culinary offerings. Another attraction will take place on October 4th at 11 a.m.: A “flash mob”, organized by the “Music for Humanity” initiative, will create a great atmosphere in the Rostocker Hof. Musical contributions from members of the North German Philharmonic Rostock and various choirs set an example for humanity and peace. The event promises to be an exciting experience for everyone in attendance.

Pop-up shops are trending

Pop-up stores like “Ibiza Fashion” have established themselves as a real trend in the world of retail. Globally, these temporary retail spaces generate an estimated $80 billion annually. Forecasts show that this market value could rise to over $95 billion by 2025. Around 80% of retailers who have opened a pop-up shop consider it successful, and many plan to try again. These flexible retail solutions not only provide a way to activate unused space, but also to increase brand awareness and drive customer loyalty.

So if you want to discover the latest fashion trends in the Ibiza look in Rostock, you have the opportunity to do so until October 25th. The pop-up store is not only a highlight for fashion lovers, but also an exciting part of the technology and marketing landscape in retail. Take the chance and stop by before it closes!