Creative minds in Schwerin: Bakery and therapy celebrate success!

Creative minds in Schwerin: Bakery and therapy celebrate success!

The flair of the city center in Mecklenburg-Western Pomerania contributes to the liveliness of the region. Against this background, the Chamber of Commerce and Industry for Schwerin honored creative business ideas on July 8, 2025 as part of the “Successful Room” competition. This competition, launched in 2013, focuses on the development of experienced city centers and highlights innovative concepts that bring a breath of fresh air to the affected regions. The competition is not only looking for new business ideas, but also approaches that enrich city life and shape the regional image sustainably. [NDR] (https://www.ndr.de/nachrichten/mecklenburg-vorpommer/westmecklenburg/ihk-schwerin-kreast-kreative-schaftts-aus ,Mvregioschwerin-432.html) reports that the awarding of these prices on Tuesday evening.

In the category "New foundation", "FIS: Jo therapy and training" from Schwerin prevailed. The founder Ajla Zoranic impressed with her concept, which combines modern physiotherapy and digital technologies. This shows how strongly innovative ideas are anchored in the region and how freshly designed companies help to keep the city centers alive. In addition to the foundation, the "Bakery and Conditory Hall Hannes Behrens", which won in the "Business Development" category, was also awarded. Their success is based on a sustainable growth course and deep rooting in the region, such as the Neubrandenburg.ihk.de notes.

creativity and innovation are in the foreground

Under the motto "Experience inner cities with a future", the competition not only draws outstanding business ideas, but also promotes the creative examination of the city's living space. Applications are possible in three categories: from companies that are about to be founded, to young companies to existing companies with new, innovative approaches. Also new is the special price for inner city initiatives that pursue a sustainable and experience -oriented approach in urban design.

The application deadline for the next round was from March 1 to April 30, 2025. The jury had the opportunity to visit various companies in May and June. The excellent projects now have the chance to qualify for the state competition "Successful Altstadt 2025", which will take place on September 10th in Greifswald. This shows that the local economy not only relies on the preservation, but also on the sustainable development of the city center. This is also supported by the Federal Prize Cooperative City, which has the goal of strengthening the cooperation between politics, administration and civil society [nationale-stadtentwaltungs policy.de] (https://www.nationale-stadt developments policy.de/nspweb/de/Preise-und-te-und-und-und-wett-und-wettkreffe_node.html).

The awards make it clear that creative ideas and innovative approaches are very popular when it comes to the design of lively and future -proof inner cities. The competitions provide fresh impulses and show that something is really moved in the region.