New GymEdge in Schwerin: Entry fee until July 11th only 49 euros!

New GymEdge in Schwerin: Entry fee until July 11th only 49 euros!

The gym for Cologne

The fitness studio of the future is on the rise in Cologne: The 1,000 square meter GymEdge, located at Hamburger Allee 140D, directly above Kaufland, is expected to open in autumn 2023. The ultra-modern studio will offer everything a fitness heart desires on two floors. According to nordkurier.de, the basic framework is already in place, the lighting has been installed, and the changing rooms and showers are also ready. What's still missing are the exercise equipment, a solarium and a massage area.

A particularly exciting detail is the team behind GymEdge. Four permanent employees, including two dual students, bring fresh ideas and practical experience. The club leader, Pauline Meißner, is also self-employed in finance, which suggests a good hand in management.

Viewing appointment and special offer

Anyone interested will have the opportunity to take a closer look at the studio on July 11th during a construction site tour from 3 p.m. Not only are the rooms presented here, but the unique concept of GymEdge is also explained. Anyone who registers before the viewing can benefit from an attractive start-up offer: a reduced starting fee and a membership that can be canceled on a monthly basis. After that, the starting fee increases to 99 euros and the monthly prices also increase.

Trends in the fitness industry

The opening of GymEdge is part of a larger trend in the fitness world that responds to changing user behavior. More and more people are looking for flexible, high-quality fitness studios. According to fitnessmanagement.de, the trend is strongly towards tailor-made programs for various target groups, including older people in particular. A completely new market segment is served here, as only 8.4% of people over 60 are currently active in fitness facilities.

At the same time, free weight training and functional fitness are experiencing a resurgence, meaning GymEdge is well positioned to deliver across a wide range of training methods. The qualifications of the staff, an increasingly important aspect, are also guaranteed by the young team, which receives regular training.

Flexibility and diversity

A look beyond the city limits shows what is popular in the fitness industry in Berlin, among other places. The JOHN REED fitness studios offer a variety of monthly terminable contracts that offer customers flexibility. There you can, for example, take out a flex contract with a term of just one month, which also gives you access to a wide range of courses as well as wellness and spa areas. The possibility of trial training and club tours is well established there, which could also be an interesting customer loyalty model for GymEdge to give new members a first impression. Here you can also know what is trending and how relevant the equipment and ambience are for the customer experience.johnreed.fitness

Overall, it can be said that GymEdge, with its ambitious planning and a clear focus on quality and service, is ready to assert itself in the Cologne fitness market. The concept shows that the industry not only relies on gym equipment, but also on a communal atmosphere and individual support for members.
Don't miss the chance to stop by on July 11th! If you are looking for a modern fitness studio, you could find it here.