New city logo for Schwerin: A fresh appearance with tradition!

New city logo for Schwerin: A fresh appearance with tradition!

Schwerin bravely goes into the future and soon shines in the new design. The state capital has invested in a fresh brand that will be officially introduced from the summer vacation. A Rostock agency was commissioned for the design of the new city logo, which is based on the historic city coat of arms and shows Heinrich the Löwen. The color design in dark blue, gold and sand tones as well as white not only reflects the beauty of the city, but also its connection to the lakes and the old town. This new logo is to make Schwerin more visible nationwide and communicate a uniform picture to the outside world. The city reacts to its previously blurred outdoor image, which was characterized by the lack of uniform communication, as Schwerin.de reports.

The new brand approach aims to strategically highlight and market the strengths of Schwerin. A uniform communication concept is to be created that not only includes the logo, but also a long -term plan for the city representation. The project working group led by the city administration has joined various players such as the Stadtmarketing Gesellschaft Schwerin mbH and the IHK to Schwerin. The Brandmeyer brand advice from Hamburg, known for its work with cities such as Lübeck and Bielefeld, supports this process. The total investment amount for the brand process is around 120,000 euros, part of it comes from the budget of location marketing.

Stadtbranding in practice

Schwerin's initiative is reminiscent of developments in other cities, such as in St. Gallen. A user -friendly orientation system was introduced there to facilitate access to the cultural and economic highlights. After all, a clear, attractive external presentation is crucial to strengthen the identity of a city. These approaches show: City marketing is a clever move to improve the image of a city and to increase its attractiveness.

Back in Schwerin, external companies and institutions can also use the new, freshly designed brand image - an invitation to enrich the city with new projects and events. The city administration is confident that the new logo and the associated brand strategy will create a positive wave in communication. So if you not only want to find out about the administrative aesthetic changes, but also want to become part of the new Schwerin brand identity, you should keep an eye on the coming months.