Tourism in MV: mood tilts! Immediate measures necessary!

Tourism in MV: mood tilts! Immediate measures necessary!

The summer of 2025 shows a more cloudy side for the tourism industry in Mecklenburg-Western Pomerania. Lars Schwarz, President of the German Hotel and Restaurant Association, speaks of a noticeable consumption of consumption. The guests not only book shorter, they also remain shorter and spend less money, as reports Nordkurier . Despite the stable overnight number that corresponds to the pre-corona level, the mood in the companies remains tense.

With the tourism management survey of the North German Industrial and Commercial Chambers, around 600 companies from the industry were interviewed. The result is sobering: the business climate index of the hospitality industry remained at 89 points in spring 2024 and is currently almost the same with 88 points. The travel industry, on the other hand, experiences a decline, the index falls from 111 to 107 points. These indices show how the mood between 0 (bad) and 200 points develops (very well).

challenges and risks

What are the main reasons for this reserved atmosphere? According to the respondents, high labor costs (84 percent) and rising prices for energy, food and raw materials (72 percent) make companies. The economic policy framework (60 percent) and the lack of qualified personnel (53 percent) are also at the top of the list of risks. In addition, 34 percent see a weakening domestic demand as a challenge.

A look into the future shows that 70 percent of the businesses in the hospitality industry rate their situation as good or satisfactory, but 30 percent as bad. The expectations for the coming seasons are dark because the business in the industry is assessed more negatively than in the spring of 2023. Over 24 percent of those surveyed expect further deterioration.

structure of tourism in Germany

Despite the challenges, tourism is an essential part of the German economy and vital for growth and employment, as The Federal Ministry of Economics . In 2015, tourist demand was 287.2 billion euros, which underlines the economic importance of the sector. Tourism also brings positive impulses for other economic areas, including trade and craft.

With a gross value added of 105.3 billion euros, the tourism sector has a share of 3.9 percent in the total gross value added of the German economy. However, the current circumstances represent a burden that requires innovations and adjustments to remain attractive in the future.

The industry is required to find creative solutions and at the same time to improve the framework conditions. In this sense, flexibility of working hours and a corporate tax reform are important points that many entrepreneurs consider necessary. The goal remains to master the challenges and to secure the positive development of tourism in Germany in the long term, even if the current situation sometimes looks dark.