BVB secures Mega deal with Puma until 2034-Watzke cheers!

BVB secures Mega deal with Puma until 2034-Watzke cheers!

BORUSSEUM, Deutschland - On June 5, 2025, Borussia Dortmund heads for a significant financial milestone. The football club is about to sign a new contract with the sporting goods manufacturer Puma, which is expected to earn a deal of over 300 million euros. The negotiations have been concluded and the new contract will run until 2034. According to ruHR24 the BVB will be up to 30 million euros received a signature of over 25 million euros. The official signing is to be expected shortly, and BVB boss Hans-Joachim Watzke has expressed the wish to seal the partnership during his term.

The contract with Puma is a continuation of a partnership that originally started in 2012 and was previously running until 2028. Last obstacles, like an internal power struggle with President Doctor Reinhold Lunow, now seem to have been overcome. Watzke, who left the office of managing director in autumn 2025, plans to run as president, which could possibly bring more tensions with Lunow.

memories of past successes

On the occasion of this important day, an event with the title "30 years of championship 94/95" took place in the Borusseum, in which more than 140 guests took part. Ex-BVB player Günter Kutowski and Martin Kree sat together with managing director Sport Lars Ricken and the moderator Christoph Bökamp on the podium. The event offered a review of the 1994/95 championship season, in which many anecdotes and special milestones were highlighted.

One of the central reviews included the outstanding players of this season, including Matthias Sammer, Flemming Povlsen and Júlio César. The winter break with training camps on the Bahamas and in La Manga and the Dortmund Hallenmasters were also discussed. Lars Ricken remembered the program from today's perspective, which would be unimaginable and shared positive memories of the Hallenmasters.

The future of BVB

As part of the event, there was also a fun quiz with 09 questions for the participants. Important personalities, such as the long -time bus driver and witness Hartmut "Bomber" Wiegandt, who took care of the players, were honored. Júlio César received praise for his style of clothing, while Martin Kree shared an amusing anecdote about the hair after the game. Steffen Freund was identified as the greatest "party beast". The event lasted 90 minutes and ended with a stoppage time for further discussions.

In addition to the experiences of the championship celebration, Borussia Dortmund also extended his partnership with Signal Iduna by 2031, which gives the association additional stability. These developments show that BVB not only strives for a positive future in terms of sport, but also in financial terms bvb.de .