Huge snake in front of Lidl: Rock am Ring Festival visitors storm the Rock Store!

Huge snake in front of Lidl: Rock am Ring Festival visitors storm the Rock Store!

On Friday, June 6th, a long line in front of a Lidl-Pop-Up store formed on the Rock am Ring Festival site. Hundreds of visitors were waiting to enter the "Rock Store", which was opened for the 40th anniversary of the festival at the Nürburgring. A video that a festival visitor divided into "X" (formerly Twitter) shows the queue that was several hundred meters long.

Already on Thursday, June 5, festival goers were able to shop before the festival's start of the festival in Lidl. The pop-up store offered a wide range of food, camping accessories, grilling and clothing. The market offer included over 100 products, including canned food, fresh meat and baked bread. In addition, vital affairs such as sunscreen were sold. The store is also open on Sunday, June 8th to supply the festival goers to the end of the event.

Special offers and atmospheric atmosphere

with an area of ​​around 1,700 square meters and regular prices that corresponded to the Lidl markets outside the festival, the rock shop was a positive addition to future festivals. The opening times of the shop were flexible to meet the rush. Times vary from Wednesday to Sunday: Wednesday from 2 p.m. to 9 p.m., Thursday from 8 a.m. to 9 p.m. and Friday to Sunday from 8 a.m. to 6 p.m.

In the cash register of the Lidl store, striking mood actions were counted: approx. 7 Laola waves and around 113 Helga calls provided a happy festival atmosphere. More than 123,117 soap bubbles were blown in the queue, which accompanied the special experience for festival goers.

pop-up stores as part of the festival culture

according to popupstores discounters like Lidl are aimed at younger festival goers with their temporary shops. These shops are almost twice as large as conventional branches and offer a special range that is optimized for the festival experience. In addition to Lidl, Aldi and Penny are also active at festivals and try to give themselves a modern and innovative image with the pop-up stores. The numbers speak for themselves: Rock am Ring and Rock in the park each have around 150,000 visitors.

The discounter of the discounter is also shown in additional services. For example, while Aldi is planning a chill-out area, Lidl enables pre-orders and has brought its own stage with live music. These strategies are not only designed to generate sales, but also to address Generation Z that appreciates experiences about products. The purchase decisions of this target group are strongly influenced by social media and influencers.

Overall, the festival shows that Lidl is successfully integrated into the festival culture and attracts numerous visitors with its offer. Further information on the offers is on lumweed available while Derwesten reported on the extraordinary queue on the opening day.