Sweet festival in Magdeburg: Celebrate National Candy Day!

Sweet festival in Magdeburg: Celebrate National Candy Day!

What's better than a sweet holiday? On November 4th, “National Candy Day” in the USA, gummy bears, chocolate and candies are in high demand. On this day, even those with a sweet tooth can grab it without restrictions and indulge in the sweet treat. What many may not know is that this holiday has a deeper meaning for the candy industry, which is shaped by visionary entrepreneurs. This is also the story of Haribo, which began over 100 years ago in a backyard in Bonn. With his colorful fruit gums, the founder Hans Riegel laid the foundation for a success story that continues to this day. People's voice reports that Haribo is now a global market leader in fruit gums and licorice.

But that's not all. Haribo is now active in over 120 countries and produces at 16 locations in ten countries. The more than 7,000 employees continually work to expand the product range and meet local tastes. This means that special sweets are developed in each country to suit the preferences of those with a sweet tooth. Who would have thought that such global activities were behind the colorful bags at the checkout? Haribo impressively shows how the confectionery market is booming and the company is constantly on the move.

Innovations in the confectionery industry

The history of the confectionery industry is rich in innovations and notable entrepreneurs. As early as 1848, John B. Curtis invented the first commercially successful chewing gum; a product that is still very popular today. The late 19th and early 20th centuries were crucial for the mass production and distribution of candy. The global confectionery market was valued at approximately USD 198.9 billion in 2021 and is expected to grow to USD 262.7 billion by 2028. These figures impressively show that the candy industry is a thriving business that also has a lot of potential in the future.

With big brands like Hershey and Mars generating billions in sales, it's clear that the candy market isn't just about nostalgic products. Brands like Jelly Belly and Reese’s Peanut Butter Cups are also enjoying great popularity, showing that creativity and innovation are the key to success. Personalities like Gustav Goelitz and Milton S. Hershey have set new standards through their inventions and shaped the taste experiences of millions of people. History tools talks about the life stories of these entrepreneurs that lead us to the sweet life we ​​know today.

So the sweet life not only brought a smile to our faces, but also performed economic miracles. Anyone who enjoys their favorite sweets on this “National Candy Day” in the USA may also have a thought about the pioneers of this industry and their impressive life stories. And for Cologne residents who want to start the day on a festive note, there are suitable event tips in Magdeburg, such as a conversation with the new general music director or an exciting cross-media presentation. All of these events offer a welcome change and invite you to continue your education and celebrate the joy of life.