Suche
Mein Konto
New departure in the public health service: brand launches today!
On September 19, 2025, Saxony-Anhalt will launch the new brand of the Public Health Service (ÖGD) to raise awareness and information.
New departure in the public health service: brand launches today!
Today is a day of innovations in the area of the public health service (ÖGD) in Germany. With the official launch of the new brand, which was created through the collaboration of 16 state health ministries and the Federal Institute for Public Health (BIÖG), the motto is "The ÖGD - Protects. Helps. Clarifies." in the foreground. The aim of this communication initiative is to make the diverse tasks and importance of the ÖGD known in people's everyday lives. How ms.sachsen-anhalt.de reports, the new brand was formed in the context of the “Pact for the Public Health Service” concluded in 2020, which was agreed between the federal and state governments.
Around 380 health authorities in Germany, including 14 in Saxony-Anhalt, are in action every day to support the population. In addition to the new brand, a cross-border website will be launched as a “shop window for the ÖGD”. On the website www.oeffentlichergesundheitsdienst.de, citizens can find information about how to contact their responsible health authorities. There is also an integrated zip code search that makes it easy to find the right health department.
The role of the ÖGD in times of crisis
The Public Health Service has played a key role in crisis management, particularly during the COVID-19 pandemic. He appeared through contact tracing, ordering and monitoring quarantine measures and carrying out tests. How bundesgesundheitsministerium.de reported, however, there was the realization that the ÖGD needs to be strengthened and modernized in terms of personnel in order to better meet future challenges. The pact for the public health service, approved on September 29, 2020, is intended to provide the necessary resources and make the service sustainable.
A total of 4 billion euros are available for the implementation of the pact, which will be made available by the federal government and the EU for the period from 2021 to 2026. An advisory board set up by the states and the Federal Ministry of Health will accompany and advise the development of the ÖGD.
Transparency and data protection in the ÖGD
The new ÖGD website not only increases transparency about the tasks of the health authorities, but also meets data protection requirements. Loud bioeg.de The web analysis is carried out by Matomo, whereby IP addresses are immediately anonymized. This ensures that no complete data is stored in order to protect the privacy of the users.
Overall, it is clear that the public health service is not only indispensable in times of crisis, but also consolidates its role in the health care of the population through continuous developments. The new brand and the additional offers are a step towards even better and more transparent health communication.