Suche
Mein Konto
Viva wine shop in Weyhe: A new beginning with enjoyment and new ideas!
On September 15, 2025, Jörn Krehl will hand over the Viva wine shop to Jan-Dirk Wittrock, who will plan new concepts and take on staff.
Viva wine shop in Weyhe: A new beginning with enjoyment and new ideas!
In Weyhe, one chapter ends and a new one begins: On September 15, 2025, Jörn Krehl hands over the local wine shop Viva to Jan-Dirk Wittrock. This wine shop, a real part of the Weyher community, was founded by Krehl 28 years ago and has developed a loyal customer base over the years. It will be eagerly awaited to see how the new owner will continue the tradition.
Vienna, wine and a good hand. The range in the Viva wine shop is varied and ranges from around 250 wines, sparkling wines and spirits to some delicatessen products. To ensure a smooth transition, Krehl will remain active in the business as an employee. Wittrock, who comes from a family that ran the Wittrock shoe store for over 113 years, plans to take on the current staff, which includes one part-time employee and two mini-jobbers.
A breath of fresh air at Viva
What does the future hold for the Viva wine shop? Jan-Dirk Wittrock already has ideas ready. To further enhance the store's charm, seating options in front of the store and the introduction of snacks such as tarte flambée are being planned. There will also be exciting events such as wine, rum and whiskey tastings, which will certainly delight customers.
In a move that reflects the changing nature of the industry, Wittrock is also planning an interior remodel that is scheduled to be completed by January/February 2026. But don't worry, the tried and tested core range remains intact, even if some adjustments are made. Preparations for the business takeover have been underway since last year, when Wittrock obtained his junior sommelier certificate, even though he does not yet come directly from the wine industry.
The challenges of the wine trade
The prospect of dynamic change is no coincidence. The stationary specialist wine trade has increasingly lost market share in recent years. Price-conscious shoppers often prefer discount stores and online retailers, making it harder for specialty wine stores to compete. According to current statistics, German consumers buy 66% of their wine in discounters or food retailers. This means that wine shops have to work harder and harder to defend their place on the market.
This makes outstanding experiences that attract customers to the stores all the more important. Wine stores often offer personal tastings and the opportunity to learn more about wines - a benefit that online providers cannot offer to the same extent. The Viva wine shop could score points here with its planned events and a special shopping experience.
An open wine tasting will take place on September 27, 2025 for the official handover. Here the people of Weyher and all wine lovers can announce their arrival and experience the first steps into a new era.
The Viva wine shop remains an exciting place where tradition and innovation go hand in hand. The team around Jan-Dirk Wittrock will certainly do everything in their power to maintain the flair and quality for which the Viva wine shop is known. It will be interesting to see what the wine shop has in store for its customers in the coming months.