35 years of locally and loyal: fashion house cheerfully enthusiastic in Geringswalde!

35 years of locally and loyal: fashion house cheerfully enthusiastic in Geringswalde!

Geringswalde, Deutschland - "We love what we do" - this is the motto of the fashion house Fröhlich, which has opened its doors in a small town in Saxony since 1990. Annett Fröhlich, the 55-year-old director of the house, runs the business together with her parents Regine and James. Annett has decades of experience in retail and is convinced that personal support and the honest conversation with the customers are crucial for the success of the company, such as Freepresse.de reported.

The concept of the fashion house includes a chat at the counter, tangible goods and honest advice, which is particularly important in today's hectic times. In a world in which online trading is booming, you rely on direct contact and create a cozy environment that attracts many customers.

challenges of retail

But retail is faced with major challenges. Traders must play all channels to the customer in order to be successful, as recently Manager-Magazin.de shown. The forecast is that the sales area will be significantly smaller in the future. Dealers are faced with the decision as to whether they use their employees at the cash register or in the advice, which has a major impact on customer loyalty.

The location of department stores in city centers remains a strong argument. These rooms are not only a place to shop, but also exciting encounter locations for the community. In addition, there are many ideas on how department stores could alternatively be used, from art to education to co-working spaces or apartments.

new trends in retail

Another trend in retail are the concept stores that stand out and offer curated product worlds. These business combine inspiration with a unique shopping experience and address certain target groups in a targeted manner. Successful concept stores integrate online and offline trading seamlessly and use technologies such as augmented reality and interactive displays to enrich customer experience. The optimized shopping experience keeps customers in the shop for longer and encouraged to buy spontaneous purchases, remains as conzoom-solutions.messefrankfurt.com

In this dynamic and constantly changing commercial landscape, the fashion house Fröhlich remains an example of how personal commitment and innovative approaches in retail can be successfully worked in the future. Customers who search for the special and value personal advice are just right here.