Chemnitz in transition: CTM is dissolved - what is coming now?

Chemnitz in transition: CTM is dissolved - what is coming now?

In Chemnitz, there are currently major changes in the field of urban development and tourism. The city council has decided to dissolve Chemnitzer Tourismus und Marketing GmbH (CTM). This decision is not only a sign of the tense budget situation, but also aims to avoid multiple confiscations. The ongoing shops are to be transferred to existing structures, which promises efficient use of the resources. The exact process is examined exactly in the liquidation course, whereby regular reports are planned in the administrative and finance committee. This reports chemnitz stadt.de.

The CTM, which was founded in 1993 as a Chemnitz business development and development company mbH (CWE), has changed a lot over the years. Originally responsible for business development, the CWE expanded its spectrum in 2011 to promote tourism and city marketing. With the renaming to Chemnitzer Tourismus und Marketing GmbH, the changed area of ​​responsibility became clear, especially after the economic development was transferred to the mayor's business area in 2022. The focus is now on promoting tourism in Chemnitz and on city marketing activities.

from the tourism information for the new initiative

Another exciting development is the transfer of tourism information to a new carrier. Former employees are actively committed to saving another important offer. This initiative is particularly supported by the “Chemnitz attracts”, which was launched in 2008, which was launched by the municipal business development agency CWE. The aim of this campaign is to help companies on site to advertise skilled workers and to make Chemnitz nationally attractive, not least through an in-house online position portal.

A special highlight of the past few years was the organization of an ICE from Nuremberg to Chemnitz shortly before Christmas 2018, proof of the commitment of the initiative to put the city and its offers in the best light.

A look into the future

The restructuring in the field of tourism and marketing aims to respond to the needs of the city and to find more effective ways to use the existing funds. In addition, the core competencies of the CWE, such as the development of a tourism concept and the intensification of tourist marketing, were strengthened. Currently there are only 13 employees: in the company, but due to the planned reduction of the supervisory board from nine to five people, management will be even clearer and more capable.

The developments related to the CTM are not only a sign of a necessary change, but also an opportunity for Chemnitz to position themselves as an attractive location for companies and tourists. The upcoming steps will decide how successfully this transformation succeeds.