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Summer interview: Tino Chrupalla speaks plainly in Görlitz!
Find out what Tino Chrupalla reports in the summer interview about Görlitz and current audio offerings from Spiegel.
Summer interview: Tino Chrupalla speaks plainly in Görlitz!
There is currently exciting news at the heart of the media landscape. The publisher of the renowned news platform Mirror has introduced an additional service for its readers with its new audio subscription “Audio+”. This subscription is incredibly versatile and covers not only the music editions of the magazine, but also special audio versions from the “Spiegel Geschichte” magazines.
For enthusiastic podcast listeners, “Audio+” offers access to new formats such as “Spiegel Coaching” and the child-friendly “Dein Spiegel”. The popular podcast “Spiegel Daily” continues to be a daily companion. Those interested have to pay 14.99 euros per month for the subscription, but can enjoy the content free of charge for the first 12 months if they are already proud subscribers to “Spiegel+”. The news app will also be expanded to include a new audio library area, including a download function for on the go.
A new era of audio media
The current development of audio media is impressive. According to that ARD research service A study shows that podcast usage often varies in different listening situations. While people consume podcasts more passively on the go, listeners use podcasts more actively and instrumentally at home.
The formats are crucial when it comes to promoting identification and connection. Podcasts often create parasocial relationships with their hosts. The audience not only attends sporadically, but also develops emotional bonds. Generation-specific differences in usage patterns are clear, as younger users rely more on on-demand offers.
A look into the future
“Spiegel’s” efforts speak for themselves and show that there is great demand for audio services. This finding is consistent with research findings that suggest that auditory content activates deeper information processing processes than purely audiovisual content. This makes it all the more crucial for providers to develop further in this area.
Of course, many podcasts remain accessible for free. These include “Voice Catching”, “Living Smarter” and “Eight Billionaires” – a good step for anyone who wants to obtain information inexpensively. But with the expanded function of having content read out by an optimized AI voice, the offer is even more dynamic.
No matter how exciting the future of audio media may be, demand will remain high. Anyone who keeps their ears open will definitely not be disappointed.