Bundesliga revolution: DFL secures billions in media rights until 2029!
Find out everything about the Bundesliga game between Bavaria and Leipzig on August 24, 2025, including media rights and subscription models.

Bundesliga revolution: DFL secures billions in media rights until 2029!
At the weekend, an exciting Bundesliga duel between FC Bayern Munich and RB Leipzig caused a sensation. The game, which took place on August 24, 2025, was eagerly awaited by many fans. A plump stadium and a rousing atmosphere shaped what was happening on the square. With a 3-1 win for Bayern, the Munich-based company were able to demonstrate their dominance in German football again. Loud kicker It was above all the offensive that shone. The performance of Leroy Sané, which contributed significantly to victory with a goal and a template, was particularly remarkable.
The individual criticism of kicker emphasized that the defense of Leipzig stumbled against Bayern superiority, especially in the first half. While Bayern played their possession of their ball confidently, the Leipzig did not find the necessary means to survive the pressure phase.
A look at media rights
While the game for Bayern was another step towards defending the title, many also look at the financial side of football. The DFL German Football League has now awarded the trend -setting media rights for the 2025/26 to 2028/29 seasons. Like on bundesliga.com can be read, total revenue will rise to 4.484 billion euros, which corresponds to an increase of around two percent compared to the previous cycle.
Sky will continue to broadcast all individual games on Friday and Saturday. DAZN, on the other hand, shows the Saturday conference and the individual games on Sunday. It is particularly gratifying for the fans that ARD and ZDF keep their highlight right packages on Saturday evening. With these contracts, the Bundesliga remains well positioned, which is also of central importance for the development of leagues.
The future of journalism
A lot has also happened in the world of online journalism. From February 6, 2023, the kicker a new PUR subscription model. With a monthly price of 2.49 euros, fans can now enjoy the content of now called without advertising, tracking and cookies. The advantages of PUR subscription are, among other things, that the side loading times are faster and that data consumption remains low.
The subscription can be used across devices, which makes access to digital content considerably easier. For all those who want to continue to accept advertising, the usual kicker experience remains, while the new model offers a clear answer to the growing demand for ad-free content.
These developments show that both football and the media landscape are in a constant state of change, in which passion and profitability must go hand in hand.