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Bundesliga revolution: DFL secures billions in media rights until 2029!
Find out everything about the Bundesliga game between Bayern and Leipzig on August 24th, 2025, including media rights and subscription models.
Bundesliga revolution: DFL secures billions in media rights until 2029!
An exciting Bundesliga duel between FC Bayern Munich and RB Leipzig caused a sensation at the weekend. The game, which took place on August 24th, 2025, was eagerly awaited by many fans. A packed stadium and a rousing atmosphere characterized the events on the pitch. With a 3-1 win for Bayern, the Munich team was once again able to demonstrate their dominance in German football. Loud kicker It was the offensive that shone. Particularly noteworthy was the performance of Leroy Sané, who contributed significantly to the victory with a goal and an assist.
The individual criticism of kicker emphasized that Leipzig's defense stumbled against Bayern's dominance, especially in the first half. While Bayern confidently used their possession, Leipzig did not find the necessary means defensively to survive the pressure phase.
A look at media rights
While the game was another step towards defending the title for Bayern, many are also looking at the financial side of football. The DFL German Football League has now awarded the groundbreaking media rights for the 2025/26 to 2028/29 seasons. How on bundesliga.com can be read, total revenue will rise to 4.484 billion euros, which corresponds to an increase of around two percent compared to the previous cycle.
Sky will continue to broadcast all individual games on Friday and Saturday. DAZN, on the other hand, shows the Saturday conference and the individual games on Sunday. What is particularly pleasing for fans is that ARD and ZDF are retaining their highlight rights packages on Saturday evening. Thanks to these contracts, the Bundesliga remains in a good financial position, which is also of central importance for the development of the leagues.
The future of journalism
A lot has also happened in the world of online journalism. From February 6, 2023, the kicker a new PUR subscription model. With a monthly price of 2.49 euros, fans can now enjoy professional content without advertising, tracking and cookies. The advantages of the PUR subscription include that page loading times are faster and data consumption remains low.
The subscription can be used across devices, which makes access to digital content much easier. For those who want to continue accepting advertising, the usual kicker experience remains, while the new model offers a clear answer to the growing demand for ad-free content.
These developments show that both football and the media landscape are in a constant state of change, in which passion and profitability must go hand in hand.