World Breastfeeding Week 2025: Free information stand for parents in the clinic

World Breastfeeding Week 2025: Free information stand for parents in the clinic

World Breastfeeding Week is just around the corner in Cologne, and the Altenburger Land Clinic warmly invites all expectant and new parents. On Wednesday, October 1, 2025, from 5 p.m. to 7 p.m., an open information stand will be offered in the foyer of the clinic, organized by the early help specialists of the district office and the clinic. Parents can find out everything about breastfeeding and early childhood support. The event is free and open to anyone interested.

Expectant parents can look forward to exciting topics: experienced midwives, lactation consultants and early help specialists are available to give valuable tips for starting breastfeeding and offer support in dealing with challenges. Information material and regional support offers round off the offer. Breastfeeding is not only seen as a natural diet, but also as an important part of the bonding and communication between mother and child.

World Breastfeeding Week 2025: "You decide. Not the advertising."

World Breastfeeding Week takes place every year in the 40th calendar week - this year from September 29th to October 5th - and has the motto: "You decide. Not the advertising." The goal of this week is to highlight the importance of breastfeeding as a natural diet for infants and to draw attention to the positive effects. The World Alliance for Breastfeeding Actions (WABA) calls for participation in the celebrations and asks for information about activities worldwide to focus on the importance of breastfeeding.

The importance of breastfeeding for the health of babies is demonstrated by the fact that it is one of the most effective methods of ensuring the health and development of newborns. UNICEF points out that breastfeeding acts like a first vaccination and protects against diseases such as diarrhea and pneumonia. Unfortunately, only 48% of infants under six months of age are exclusively breastfed, well below the goal of 60% by 2030. This low breastfeeding rate is often the result of challenges young mothers face, such as a lack of support in health facilities.

Global Breastfeeding Support Initiative

The challenges that many mothers around the world experience cannot be underestimated. Millions do not receive adequate support in health facilities, with only a fifth of countries providing training for health workers on infant and young child feeding. To address this disparity, WHO and UNICEF are calling for investment in high-quality breastfeeding support, noting that every dollar invested in this support generates an economic return of $35. In addition to increasing national budget resources, there is also a need to integrate breastfeeding advice into routine services to ensure sustainable support for mothers and newborns.

The Altenburger Land Clinic plays a crucial role in this by offering parents the necessary information and support. It remains to be hoped that World Breastfeeding Week 2025 in Cologne will attract many visitors and provide valuable inspiration for a better breastfeeding culture.