Science City Jena celebrates the start of the season with a new jersey and high hopes!

Science City Jena celebrates the start of the season with a new jersey and high hopes!

The basketball fans in Jena can breathe a sigh of relief! On September 4, 2025, the new Science City Jena jerseys were presented in Zöllnitz, increasing the anticipation for the easyCredit Basketball Bundesliga (BBL) season. The event was hosted by Böttcher AG, under whose auspices the players of the newly formed first division squad, including Keith Braxton, Chris Carter and Joe Wieskamp, ​​proudly presented the new playing uniform. This new equipment is intended to symbolize the sporting departure to the top German league, it was reported Jena news.

The presentation was enjoyed by numerous prominent guests from business, including Bernhard Fear from ASI Jena GmbH and Jens Ellmrich from LOTTO Thüringen. All partner companies were consistently enthusiastic about Jena's sporting comeback and are optimistic for the upcoming season. “The moment is special for the city and the team,” explained Fear, while Ellmrich hopes for a full house on October 5th at the home game against ALBA Berlin and wishes luck for the coming games. Claudia Budich from Stadtwerke Energie Jena-Pößneck also emphasized team spirit and fair play, which is important not only for sport but also for social interaction.

An exciting start to the season

Science City Jena starts the new season with a challenge that is anything but easy: the start is against the German champions in Munich. “If we can utilize our potential, we will certainly play a good role,” says Andreas Ruhland from Böttcher AG. The euphoria among the players and partners is also palpable, as is the hope for an injury-free year.

The new playing clothing, consisting of stylish jerseys and pants, is presented in fresh colors and a modern design. The partners expressed themselves as consistently positive and are excited about the developments in the BBL. The anticipation for the games is clearly noticeable and makes the fans' hearts beat faster. “We are proud to be able to accompany Science City Jena in this exciting phase,” said Andreas Ruhland.

Strong together in the BBL

Basketball commitment in Germany is not only strengthened through local clubs, but also through networking at various levels. The Basketball Advertising Agency (BWA), the marketing company of the German Basketball Federation (DBB), takes care of, among other things, the acquisition and support of sponsors and partners in basketball. Their professionalism helps ensure that sponsors are informed in a timely manner about promotions and the progress of the league.

So while the first balls are rolling in the BBL, Jena is looking optimistically into the future. The new team clothing is not only a sign of the sporting awakening, but also of the healthy cooperation between sport and business in the region.