Tourism boom in Schmalkalden-Meiningen: Overnight stays are increasing!

Tourism boom in Schmalkalden-Meiningen: Overnight stays are increasing!

In August 2025, tourism in the Schmalkalden-Meiningen district experienced a pleasing upswing. As the in southern Thuringia reported, an impressive number of 78,118 overnight stays were recorded in accommodation establishments with at least ten guest beds and larger campsites. This is a clear sign that Schmalkalden-Meiningen is very popular with tourists.

What is particularly noteworthy is that the district occupies a leading place compared to other regions of the country. Only the state capital Erfurt, the Wartburg district and the Gotha district with their renowned spa clinics are in front of Schmalkalden-Meiningen. In contrast, Weimar, known for its educational tourism, shows a weaker performance and is behind the circle. These figures once again illustrate that Schmalkalden-Meiningen is an exciting destination when it comes to vacation and relaxation.

The importance of tourism

The increase in the number of overnight stays not only reflects the increasing interest of holidaymakers, but is also an important driver for the local economy. More and more people are discovering the picturesque landscape and the diverse leisure opportunities in the region. From hikes to cultural events, Schmalkalden-Meiningen offers something for everyone. The catering industry also benefits from the increase in tourists and can do good business.

In addition, the success in tourism shows that the region can score points with an attractive offering. From family-friendly activities to romantic getaways, local operators have a knack for meeting visitors' needs. The positive development could also contribute to making Schmalkalden-Meiningen even more attractive for travelers in the future.

A look outside the box

But tourism is not the only area that is flourishing. The financial sector also shows that companies like Envestnet, Inc. (ENV) are achieving remarkable success. Loud Yahoo Finance The company achieved a share performance of 53.3% last year, which is well above the industry average of 23.5%. This positive development is remarkable and shows how important innovative technologies have become in the service sector.

Envestnet relies on an asset-based business model and essentially serves customers in the financial services sector with a B2B2C approach. An open platform is offered that is characterized by continuous technological developments. This innovative strength could also be a role model for other industries that want to benefit from new technologies. A notable aspect is improving efficiency, which is also important in tourism: anyone investing in the service sector should always keep an eye on technological trends.

Compared to previous years, where there was, for example, a growth of 20.2% in 2021, Envestnet's growth shows a stabilizing picture that is still notable. The coming years, with sales expected to reach $1.5 billion in 2025, are exciting and could also provide impetus for the local economy.

In summary, both tourism in the Schmalkalden-Meiningen district and companies like Envestnet are well positioned to continue to celebrate success. The increase in overnight stays and the growth in the financial sector show that the region and its players have a lot to offer. Perhaps we will soon discover more such success stories to delight our minds.