Last toy paradise in Weimar closes: 40% discount until December!

Last toy paradise in Weimar closes: 40% discount until December!

In the heart of Weimar, a traditional toy shop will soon close its doors. "Michael’s Toy Land" in the "Atrium" shopping center has decided to give up his business at the end of the year in view of falling sales and the pressing competition. However, the owner, Michael Rott, who has been leading the shop with a lot of dedication for 33 years, looks back on the past few years. "I had the privilege of building up a loyal regular customer," said Rott, announcing a big final sale with up to 40 percent discount. Unfortunately, the closure is not only a personal decision, but also the result of a comprehensive structural change in retail thueringen24.de.

With the end of the toy shop, five employees also lose their jobs, which makes the situation additional regret. Especially the unsold articles, which include popular family games and Fidget spinners, should possibly be donated, especially to local kindergartens that can use the support well. Corona pandemic had already affected the business and the current development of consumption habits also makes life difficult for classic shops.

Another chapter closes

Steinhaus' husband, Marc, underlines the problem that toys such as Schleich-Animal, Lego and Playmobil is now even available in hardware stores, which increases the competitive pressure. The situation is so tense that it can hardly earn more than the minimum wage. The measures during the Corona period, such as a delivery service, could not attract the usual purchases. "It feels like the business is just a hobby," admits Steinhaus.

a change in the trade

The closure of these business is part of a creeping change that many inpatient retailers across the country feel. The changed consumer behavior and the convenience of the online shop, the shops not only encounter problems in Weimar and Bodenfelde, but also in many other regions. Owners and employees of these traditional business have to consider how they react to the challenges so as not to go under.

Another example of the decline in retail is the book business "Bookworm" in Uslar. Its owner Elke Maße has already signaled interest in creating a toy corner in her shop in order to expand the range and attract new customers. The change remains a challenge that many companies presented before an uncertain future [https://www.hna.de/lokales/uslar-solling/spielzugenschaft-schliesst-92430920.html).