Boss Open: Stuttgart tennis future secured by 2030!

Boss Open: Stuttgart tennis future secured by 2030!

Stuttgart, Deutschland - The future of the renowned ATP raspastry tournament in Stuttgart seems to be secure. As The FAZ , the contract with Hugo Boss AG was extended as a title sponsor until 2030. This cooperation, which has existed since 2022, was originally only planned for the ongoing edition of the tournament.

Edwin Weindorfer, the tournament director, announced the news during a press conference. It is expected that the new title named Boss Open gives the tournament a fresh identity, especially after the withdrawal of Mercedes-Benz, who acted as a title sponsor for 42 years. The event location, the TC Weissenhof, also signed a contract until 2030.

an important field of participants

The field of participants comprises a total of 769,645 euros this year, which represents higher prize money compared to previous years. Top players like Alexander Zverev, currently number three in the ATP ranking, lead the field. Zverev, who last participated in Stuttgart in 2019, returns to the French Open after his quarter -finals.

Another prominent name will be Matteo Berrettini, who, with his position in tenth place in the ATP ranking, and as a brand ambassador for Hugo Boss, also leads the seed list. The Boss Open quickly developed for an important appointment in the tennis calendar.

The commitment of Hugo Boss

Hugo Boss not only took over the role of sponsorship, but also emphasized the commitment to the home region. Daniel Grieder, CEO of Hugo Boss, describes the tradition of the company in sports sponsoring as important for the new change in brand identity. At the BOSS Open, lines, ball children and employees will also be dressed in Boss outfits, which visualizes the company's comprehensive commitment.

The E | Motion Group has secured the cooperation with Hugo Boss until the end of the tournament series 2025 and thus underlines the importance of this partnership for the visibility and success of the tournament.