Danger! Cookies: How to protect your privacy online!

Danger! Cookies: How to protect your privacy online!

Cottbus, Deutschland - How do we deal with cookies when we surf the Internet? This question not only concerns technology affine, but also each of us that moves on the net. Cookies are small text files that are saved on our device when visiting a website. They help to recognize us during future visits, be it by storing login data or the content of our shopping cart. But as practical as they are, they also have a dark side: they can pursue our behavior, sometimes even on different websites.

A look at the different types of cookies shows how different they can work. Technical cookies, such as for language settings, have no personal reference and are indispensable for the basic functionalities of a website. The situation is different with cookies that save login information or are used for advertising-there is a clear reference to our person. For this reason, it is important that users are informed about their consent to non -necessary cookies. This is often done by a cookie banner that is displayed when you visit a website for the first time. According to datenschutz.hessen.de applies: technically necessary cookies may be used without consent, for other cookies the consent is essential.

web tracking and data protection aspects

webtracking is now a common means for companies and online marketers to analyze user behavior. The aim is to create personality profiles and behavior patterns in order to switch personalized advertisements. e-right24 illuminates that tracking helps to increase the conversion rate and measure the success of marketing campaigns. Various methods are available, from cookie tracking to fingerprint tracking to application tracking.

But the use of tracking cookies is not without legal requirements. Data protection laws, such as the GDPR, require that users must consent to the collection of their data. This means that each website should provide its visitors transparently about the use of cookies. In addition, users have the right to contradict tracking, which can ultimately also be implemented by setting in the browser versions or via special browser extensions.

Overall, we have to be aware that our behavior is being followed exactly on the net. Responsibility to deal responsibly lies with both users and the website operators. A prudent use of your own data is indispensable in the digital world.