Kaufland opens in the Beetzsee Center: freshness and variety for Brandenburg!

Kaufland opens in the Beetzsee Center: freshness and variety for Brandenburg!

On June 19, 2025, the Beetzsee Center in Brandenburg an der Havel celebrated the opening of a brand new Kaufland branch, which has a sales area of ​​around 5,600 square meters. This brings a breath of fresh air into the center's offerings, which have recently undergone extensive changes. The new branch offers over 30,000 items, including a variety of groceries and products for everyday needs, which also include numerous regional delicacies.

What is particularly exciting is the variety of regional products in this branch, which are not only beneficial for the palate but also for the environment. Kaufland awards these foods a “Regional Heart” if they come from a radius of a maximum of 30 kilometers. Kaufland works with around 2,000 regional producers to offer customers fresh products from nearby. According to unternehmen.kaufland.de, there are over 250 regional products to choose from in the new branch.

A feast for the senses

The opening featured various special promotions, including tastings and fun activities, from June 19th to 21st. On opening day, guests were able to enjoy a variety of free samples. In addition, a large family party with BB RADIO has been announced on June 21st from 10 a.m., which offers numerous attractions such as cotton candy, VR machines and a bouncy castle for the little visitors, informs beetzseecenter.de.

The shops in the Beetzsee Center are growing overall because, in addition to Kaufland, other tenants have also redesigned their spaces. These include the Steinecke bakery and the SoGut butcher shop. Center manager Uwe Roß emphasizes how important Kaufland is for local supplies and that the new opening represents a positive impulse for the entire region.

Innovative shopping experiences

The new Kaufland branch also boasts a modern design that relies on energy-saving and climate-friendly technology. Think of closed refrigeration cabinets, modern LED lighting and an environmentally friendly heat pump. An innovative customer guidance system makes shopping easier, while eight self-service checkouts ensure a quick payment process. With the K-Scan, a mobile hand-held scanner, purchases can be made even easier - by the way, registration with the Kaufland Card is required to use it.

Kaufland also focuses on seasonal products for its loyal customers. A seasonal calendar for local fruit and vegetables shows which products are currently available and promotes the sale of fresh, environmentally friendly food. Many of these offers can be found on the regional walls, where information about regional suppliers is also provided. A holistic concept that not only benefits the palate, but also the region, reports filiale.kaufland.de.

Overall, Kaufland has consolidated its place in the Beetzsee Center and shows that traditional markets can also hold their own in a modern shopping experience. Visit the new branch and see for yourself the variety, the fresh products and the needs-based offers - it should be worth it!