Ernst von Bergmann Hospital receives special award: Rethinking the future of health!

Ernst von Bergmann Hospital receives special award: Rethinking the future of health!

The Ernst von Bergmann Clinic in Potsdam can be happy: On October 16, 2025, the hospital was awarded a special prize at the renowned KU Award. This special honor recognizes projects that impress with their innovative strength, creativity and social relevance. Managing director Tomislav Gmajnic was grateful that the KU jury focused on the clinic's commitment and emphasized how important dialogue about future healthcare is. The award ceremony took place in Berlin and was part of the anniversary event for the tenth edition of the KU Awards, which is dedicated to honoring outstanding projects in hospital marketing. [ku-gesundheitsmanagement.de](https://ku-gesundheitsmanagement.de/ Veranstaltung/ku-veranstaltungen/ku-awards-2025) reports that the focus of the awards is on innovative solutions to the challenges in the healthcare system.

The exhibition at the Ernst von Bergmann Clinic is not only a look back, but also a look forward. It aims to provide food for thought on future healthcare and shows how medical progress and social developments go hand in hand. A special highlight is the humorous outlook on the year 2054, which combines scientific forecasts with creative ideas. The interactive journey into the future of healthcare illustrates what importance the combination of medicine and technology could have for everyday life. meetingpoint-potsdam.de emphasizes that the clinic is actively shaping not only the present, but also with a view to the future.

The prize for innovative solutions

Not only hospitals, but also health insurance companies, associations and care facilities are eligible to participate in the KU Awards. The winners of the individual categories not only receive the coveted KU Award, but also an editorial presentation in the KU special “KU Awards” in the first half of 2026 as well as detailed follow-up reporting in the specialist magazine KU Health Management. The participation fee for the categories is 1,600 euros, while each additional category costs 1,000 euros.

The role of digital transformation in healthcare is becoming increasingly important. According to a comprehensive study by deloitte.com, the patient is at the center of a modern care model. This is not just about illnesses, but also about well-being, prevention and early diagnoses. Informed and engaged consumers are actively influencing their health - a development driven by innovative technologies and interoperable data.

With the “Future of Health” vision, which has existed since 2017, Deloitte wants to provide food for thought for the healthcare of tomorrow. The vision will be made more concrete through a publication that shows likely scenarios for the German healthcare system in 2035. These approaches not only support those involved in the healthcare sector, but also provide valuable impulses for dialogue about innovative solutions and trends.