Italian fashion elegance: Marella opens the first store in Munich!

Italian fashion elegance: Marella opens the first store in Munich!

The Italian women's fashion brand Marella has opened its tents in Germany and now opens up a first store in Cologne after its debut in Munich. The new opening brings a breath of fresh air into the fashion world of the city, which again gains a piece of international flair. Marella, a specialist for elegant and timeless women's fashion, belongs to the renowned Max Mara Group and has established itself as a fixture in the fashion industry. The Cologne branch will offer an appealing shopping experience with a sales area of ​​139 square meters on two floors.

like Merkur has reported Marella over 200 monobrand-store and is in 1,400 Multiband stores present. In addition to the location in Munich, Marella also plans expansions to London, Riad and Cairo. So far, the brand has mainly been available from Breuninger in Munich and Stuttgart. The step to Cologne could really show a good hand, especially in a city that is known for its fashionable openness.

challenges in the fashion industry

The general situation in retail is not always smooth. As the Statista data show, the industry has suffered significant loss of sales during Corona pandemic. In 2019, the record sales for German textile and clothing retail were around 67.2 billion euros, but sales fell by around eight percent during the pandemic. However, sales of 67.5 billion euros are expected to be expected this year, which signals a return to the pre-pandemy level. The German market thus offers new opportunities, but is also exposed to growing pressure, especially due to increasing costs for energy, rent and salaries.

traditional brands are increasingly difficult, as the Munich Report on the bankruptcy of Gerry Weber. This brand is now taken over by the Spanish fashion company Victrix in order to continue to be present in stores. Such developments challenge all actors in the market to reinvent themselves and find innovative ways to survive in hard competition.

growth perspectives and hope for retail

The lust for German consumers: inside grows noticeable. After the difficult times in recent years, many companies have already caught up, which increased the clothing of clothing in 2023 for net sales of around 33.7 billion euros. In order to be successful in this dynamic situation, stationary dealers have to develop creative solutions and use the omnichannel strategies more. The future of the fashion industry in Germany could therefore look promising if companies manage to address their customers offline and online.

With Marella's opening and other international brands that settle in German cities like Cologne, the fashion and shopping landscape becomes more colorful. The Cologne residents are now facing the exciting way to try out these new offers and discover the variety of women's fashion.