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Coolcation in the north: The insider tip for relaxed summer holidays!
Northwest Mecklenburg benefits from the coolcation trend: climate change is attracting more international tourists to the cool north.
Coolcation in the north: The insider tip for relaxed summer holidays!
When summer is just around the corner and temperatures rise in the south of Europe, more and more travelers are drawn to the cooler north. Tourism experts in Mecklenburg-Western Pomerania see enormous potential here to attract more holidaymakers for their summer holidays. In particular, the concept of “coolcation” is becoming increasingly relevant. This term, a word created from “cool” and “vacation”, stands for a carefree experience of nature without the risk of hot temperatures, which is becoming increasingly important in times of climate change. Katrin Hackbarth, spokeswoman for the Mecklenburg-Western Pomerania Tourism Association, emphasizes that climate change will have a positive impact on the trend in several ways.
The concept of “coolcation” has already become established in Scandinavia. Since summers there are generally cooler than in the hotter regions of southern Europe, Mecklenburg-Western Pomerania is becoming increasingly attractive for travelers from the south. Conservationist Michael Succow believes that the region's large natural areas offer a welcome change. These changes could mean that beautiful Mecklenburg-Western Pomerania offers interesting opportunities for many travelers.
Opportunities for the Northeast
The economic potential is also visible to the ministry. It sees this trend as an opportunity to increase incoming international tourism in northeast Germany. In 2024, the region registered around 983,000 overnight stays by foreign tourists - this corresponds to just three percent of the total 32.9 million overnight stays. There is still a lot of room for improvement here, especially if transport connections are further optimized. In this context, Kai Otto, head of the tour operator PTI Panoramica, emphasizes the importance of Rostock-Laage Airport for exploiting the “coolcation” trend.
The growing demand for holiday offerings in the cool north could bring with it a “significant increase in incoming numbers”, which will significantly improve the tourism outlook in the region. Lower Saxony also looks forward to similar opportunities, where greater emphasis is being placed on “coolcation” marketing. According to Holger Heymann, chairman of the Lower Saxony Tourism Association, a “summer breeze on the North Sea” is already being advertised on the North Sea coast, especially during the ongoing heat waves in Germany.
Summary of trends
The trend towards “coolcation” shows how climatic changes can influence tourist flows. Here are some key points summarized:
- Der Begriff „Coolcation“ kommt aus den englischen Wörtern für „kühl“ (cool) und „Urlaub“ (vacation).
- Mecklenburg-Vorpommern könnte durch seine Naturräume für immer mehr Reisende an Bedeutung gewinnen.
- Die Verkehrsanbindung, insbesondere der Flughafen Rostock-Laage, spielt eine entscheidende Rolle.
- Die Nachfrage nach kühleren Urlaubszielen dürfte durch den Klimawandel ansteigen.
- Niedersachsen möchte den Trend auch stärker aufgreifen, insbesondere an der Nordseeküste.
In the coming years, exciting developments could emerge in the region that meaningfully combine both environmental protection and tourism. The north of Germany has a lot to offer - and not just in summer! May the cool breezes bring refreshment and new perspectives everywhere.