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Students rock TikTok: Hanse Sail inspires with a new concept!
Students from Rostock are revitalizing the Hanse Sail 2025 TikTok channel to appeal to younger target groups.
Students rock TikTok: Hanse Sail inspires with a new concept!
Preparations for the popular Hanse Sail in Rostock and Warnemünde, which will take place from August 7th to 10th, 2025, are in full swing. This year it's all about the digital age: A new team of 12 students from the University of Rostock has taken over the Hanse Sail TikTok channel and not only wants to increase the number of followers, but also make the maritime experience more attractive for a younger audience. Loud Northern Courier The number of subscribers has already doubled in the last year, and the new team's ambitions are anything but modest.
The students, who come from the fields of communication science and teaching, have set themselves the goal of quadrupling the number of followers from the current 281 to at least 1,000 in just seven weeks. Hanse Sail reports on concrete measures, including entertaining street surveys, exciting insights behind the scenes, and funny comedy and dance videos.
An innovative concept with a breath of fresh air
The team thoroughly analyzed the TikTok algorithm and developed a menu of formats that are both informative and entertaining. Weekly content with two to three new videos is planned that will focus on Rostock's maritime heritage. As a highlight, they are planning a competition for an exclusive trip during the Hanse Sail to promote interest and interactions.
Moritz Naumann, the lecturer of the “Press & Public Relations at Hanse Sail” seminar, explains that the collaboration between the students and the Hanse Sail office leads to a win-win situation. While the students gain practical experience and earn credit points, the organizers benefit from the creative help of the young talents. Rostock.de highlights the importance of digital interaction in order to make the Hanse Sail interesting for a broader, younger target group.
A maritime festival for everyone
Around 100 traditional sailors are expected at the Hanse Sail 2025, including the French barque “Belem”, which will visit Rostock for the first time. Spectators can look forward to a grand opening with impressive fireworks and musical performances from bands such as Marquess and Stamping Feet. With these highlights, the event will not only be a feast for the eyes, but also a cultural experience for everyone involved. Further information and booking options are available on the official website www.hansesail.com to find.