Students rock Tikkok: Hanse Sail inspires with a new concept!
Students rock Tikkok: Hanse Sail inspires with a new concept!
Rostock, Deutschland - The preparations for the popular Hanse Sail in Rostock and Warnemünde, which takes place from August 7th to 10th, 2025, are in full swing. This year everything revolves around the digital age: A new team of 12 students from the University of Rostock has taken over the Tikok channel of the Hanse Sail and not only wants to increase the number of followers, but also want to make the maritime experience more attractive for a younger audience. According to nordkurier already doubled the number of subscribers last year, and that Ambitions of the new team are anything but modest.
The students who come from the fields of communication science and teaching have set themselves the goal of quadrupling the follower number from currently 281 to at least 1000 in just seven weeks. reported by concrete measures, including maintenance Street surveys, exciting insights behind the scenes, as well as funny comedy and dance videos.
an innovative concept with fresh wind
The team thoroughly analyzed the Tikok algorithm and has developed a menu of formats that is both informative and entertaining. Weekly content is planned with two to three new videos that focus on the Maritime Erbe Rostock. As a highlight, plan a competition for an exclusive exit during the Hanse Sail to promote interest and interactions.
Moritz Naumann, the lecturer of the seminar "Press & Public Relations at Hanse Sail", explains that the collaboration between the students and the Hanse Sail office leads to a win-win situation. While the students gain practical experience and acquire any positions, the organizers benefit from the creative help of the young talents. rostock.de emphasizes the importance of digital interaction, around the Hanse Sail to make interesting for a broader, younger target group.
a maritime festival for all
to the Hanse Sail 2025, around 100 traditional sailors are expected, including the French BARK “Belem”, which will visit Rostock for the first time. The audience can look forward to a large opening with an impressive fireworks and musical appearances of bands such as "Marquess" and "Stamping Feet". With these highlights, the event will not only be a festival for the eyes, but also a cultural experience for everyone involved. Further information and booking options can be found on the official website www.hansesail.com
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| Ort | Rostock, Deutschland |
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