Monji El Beji: The new head of the Palatinate Grumberry is enthusiastic!

Monji El Beji became brand ambassador for the Palatinate Grumberry in 2025/26 and talks about his role and potato song.
Monji El Beji became brand ambassador for the Palatinate Grumberry in 2025/26 and talks about his role and potato song. (Symbolbild/NAG)

Monji El Beji: The new head of the Palatinate Grumberry is enthusiastic!

Monji El Beji was appointed the new brand ambassador for the Palatinate Grumberry for the 2025/26 season. The producer group addressed him for this role in order to represent the famous early potato region of the Palatinate. El Beji, known as the front man of the band Woifeschdkänisch, commented in an interview about his new duties and informed the public about the potato song, which he wrote especially for the Palatinate Grumberer. This is intended to underline the advantages of the regional specialty and promote awareness of the quality of these domestic products. .

The meaning of the early potato harvest

In 2023, early potatoes are expected to harvest around 90,000 to 100,000 tons by August 10, which means considerable sales quantities of up to 3,000 tons daily at the main time. The acreage for the early potatoes is around 4,000 hectares, which makes the Palatinate the largest coherent cultivation area for early potatoes in Germany. On average, the tubers need a ripening time of 80 to 90 days. Pfelzer Grumberer reports .

Consumer prices for the “Palatinate Early Parking” are at the previous year's level, which underlines the attractiveness of this regional specialty. The cultivation of potatoes is still of economic importance in Germany, despite a general decline in potato consumption and the acreage. A majority of the harvest comes from conventional agriculture, while only a small part is produced.

a year for the message

The official term of the Monji El Beji as a brand ambassador will take a year. In the past, prominent personalities such as star chef Karl-Emil Kuntz and soccer world champion Horst Eckel have already worked in this role. The brand ambassador position plays an important role in increasing the awareness and appreciation of the Palatinate Grumberry in public.

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The close connection between agriculture and gastronomy as well as the activities and innovations of the brand ambassadors form the core of successful marketing of the "Palatinate Grumberry". Consumers can look forward to another year full of flavor and quality.

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OrtRheinland-Pfalz, Deutschland
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