New boss at Canon Germany: Dr. Naegeli leads into the future!

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Dr. Markus Naegeli will become the new Managing Director of Canon Germany on August 30, 2025 and will remain CEO of Canon Switzerland.

Dr. Markus Naegeli wird am 30. August 2025 neuer Geschäftsführer von Canon Deutschland und bleibt CEO von Canon Schweiz.
Dr. Markus Naegeli will become the new Managing Director of Canon Germany on August 30, 2025 and will remain CEO of Canon Switzerland.

New boss at Canon Germany: Dr. Naegeli leads into the future!

A new wind is blowing through the offices of Canon Germany. From August 30, 2025, Dr. Markus Naegeli will manage the business, succeeding Rainer Führes, who is saying goodbye after more than 26 years with the company. Naegeli brings with him a distinguished career that began at Canon Switzerland in 2002 and has been part of the Canon Group for over 20 years. In his new role, he will continue to act as CEO of Canon Switzerland, reporting directly to Shinichi “Sam” Yoshida, President and CEO of Canon EMEA. Loud WLL.News the company thanked Führes for his outstanding achievements and wished him all the best for the future.

Naegeli is no stranger to the industry. He headed Canon Switzerland from 2007 to mid-2015 and was then Executive Vice President at its headquarters in London from 2015 to 2018. In these positions, he played a key role in building up the B2B office business and strategic transformation projects. He has been in charge of Canon Switzerland again since the end of 2018, where he consolidated market leadership in important segments. Together with him, Canon Germany will focus on growth in the competitive environment Photoscala emphasized.

The challenges and goals

What awaits Naegeli in his new role? Canon Germany, a key market within Europe, offers a broad portfolio of imaging and printing solutions as well as software solutions. The imaging solutions for the DACH region are centrally controlled from Krefeld. A central point of Naegeli's agenda will be to secure its strong market position and develop new growth opportunities. The company faces the challenge of achieving an impressive increase in market share in the mirrorless system camera sector, as outlined in the company's strategy for 2024. Canon plans to launch 12-13 new RF lenses by the end of 2025 and wants to evolve from just “shoot and view” to experiencing and using what Photografix highlights.

In addition, Canon will focus on developments in the 3D area and new camera concepts. Strengthening the product portfolio in the areas of video and surveillance will also be part of the strategy. The goal is to increase productivity and improve profits while developing innovative solutions for the security market and virtual content.

With Dr. With Markus Naegeli at the helm, Canon Germany could face exciting times ahead. It remains to be seen whether he will be able to achieve the ambitious goals and increase market shares. What is certain, however, is that a new chapter for Canon Germany is now beginning, and we are excited about the developments that await us!

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