Marketing Prize Leipzig: Creative concepts in the spotlight!

Marketing Prize Leipzig: Creative concepts in the spotlight!

On August 11, 2025 it will be that time again: The Marketing Prize will be awarded in Leipzig for the 27th time, and the city will be all about creative ideas and successful campaigns. The Marketing Club Leipzig e.V. has set itself the task of honoring companies, individuals and public institutions for outstanding achievements in establishing brands, products or companies. This year, 23 exciting projects have been nominated in the campaign, engagement and (re)launch categories. This reports urbanite.net.

A special feature this year is the vernissage, which will take place in downtown Leipzig for the first time. From August 18th to 27th, the nominated projects will be on display in the MINI Pop-up Store in Petersbogen, and visitors can be inspired by creative concepts and strategies. This is an excellent opportunity to immerse yourself in the world of marketing and experience the diversity of ideas presented.

Award ceremony and audience award

A highlight awaits guests on August 28, 2025, when the audience award “ÜBERSTUNDE” will be awarded. On August 14th, the participants will be presented at the Grassi Museum and the audience will have the opportunity to vote for their favorites. The official awards ceremony will take place on Thursday, August 28th, from 6:30 p.m. in the LVZ dome. After the award ceremony there will be a get-together for networking among marketers and creative minds. Tickets are already available and Marketing Club members can enjoy discounted prices.

In the past, numerous creative minds and companies have used this award as a platform to present themselves. The marketing prize was awarded in three categories: “Best Campaign”, “Commitment” and “(Re)Launch”. As part of last year's event, it emerged that Mitteldeutscher Rundfunk (MDR) impressed the jury with its emotional campaign “In the Middle of Your Life” and took first place. The Känguru Kindertagesstätten Leipzig also sent a strong signal for social responsibility with their impressive commitment, while Siamar Reisen impressed with its realignment in the (Re)Launch category.

The importance of pricing policy

Another important aspect of marketing is pricing policy, which is a crucial tool for marketing products and services. Here it plays a central role to find the right price so as not to make purchasing decisions more difficult. High prices are often associated with high quality, while low prices can often cause distrust. Pricing policy is aimed at achieving cost reductions, increasing sales and securing market position. Various strategies, such as the fixed price or discount campaign strategy, are at play - a very complex field that is also relevant for the nominees for the Marketing Prize. Points to this hubspot.de there.

In summary, it can be said that the Marketing Prize in Leipzig offers a platform on which creative minds and innovative ideas are honored. From inspiring campaigns to social engagements to clever relaunches – there is something for everyone here. So if you want to stay up to date on the marketing scene, you shouldn't miss the events in the coming weeks!