Magic worlds in Zwickau: How a flower shop defies construction sites!

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Zwickau: Construction work affects walk -in customers, while the flower shop is successful in magic worlds through Instagram.
Zwickau: Construction work affects walk -in customers, while the flower shop is successful in magic worlds through Instagram. (Symbolbild/NAG)

Bosestraße, 08056 Zwickau, Deutschland - In Zwickau, the construction is currently running in front of the popular flower shop "Magic Worlds" by Saskia Dühring. Due to the intensive construction work on Bosestrasse, the walk -in is rare, which is a challenge for the flower shop's team. In order to counteract this situation, the committed team has decided to become more active on Instagram. This decision should prove to be a gold handle, because Instagram activities have brought much more success than originally expected. This shows how important social media can be for retail in order not only to increase visibility, but also to win loyal customers.

As the free press reports, the environment is significantly impaired by noise and dust and this becomes clear in both customers and passers -by. The neighboring kebab bite is already being discussed by how long the construction work will continue. Of course, there is also a lot going on before the flower shop for the eyes and ears: splendidly flowering plants adorn the construction fence and give the dreary construction site image.

strong appearance on Instagram

The decision to post more actively on Instagram shows that many retailers, such as the Magic Worlds team, are willing to fully exploit the digital possibilities. According to a blog post from Media Company, platforms such as Instagram, TikTok and Facebook are essential for customer acquisition and increase in brand awareness. The advantages of social media are remarkable: from an extended range to the creation of a committed community, retailers can benefit significantly through targeted speeches and content.

  • Extended range: Access to millions of users worldwide.
  • targeted advertising: adaptation of ads to demographic characteristics and interests.
  • structure of a community through interaction with the customers.
  • Increase in brand awareness through appealing and creative content.

These strategies are crucial for the success in retail. This means that not only new customers can be obtained through appealing content and regular interactions, but also existing customer loyalty. The Magic Worlds team has proven a good hand here and will soon gain new regular customers through this initiative.

changes in marketing studies

summarized, more than ever, it is important to use the digital options in order to meet the steadily growing demands of customers. The flower shop "Magic Worlds" impressively shows how you can create new ways creatively even in difficult times to stay in the shop. You can find out more about the content of the dual degree in marketing and the benefits of social media in the further links: Marketing studies , Media Company .

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OrtBosestraße, 08056 Zwickau, Deutschland
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