Future of Cupra Born: Zwickau or Wolfsburg? Decision is on!

Gerüchte über die mögliche Produktion des Cupra Born in Zwickau und Wolfsburg; Zukunft des Standorts steht auf der Kippe.
Rumors about the possible production of the Cupra Born in Zwickau and Wolfsburg; The future of the location is on the brink. (Symbolbild/NAG)

Future of Cupra Born: Zwickau or Wolfsburg? Decision is on!

The future of the Cupra Born is on the brink, and the rumors about changes in production provide plenty of conversation. Like News38, the responsible persons of the Volkswagen Group are planning from 2027 as well as others To produce electric vehicles in Wolfsburg and Emden. At the same time, it is discussed whether the production of the model in Zwickau could be continued in order to avoid impending subsequent utilization of the work.

Particularly explosive: There are currently doubts about the economic profitability of production in Zwickau. The location has to struggle with the dismissal of vehicle models and a product range that grows slowly. Current production figures show a suboptimal capacity utilization. In the first quarter of 2025, only 11,000 Cupra Born were sold, while the planned annual production was 80,000 units - that is quite high.

utilization in the focus

Volkswagen faces the challenge of aligning the production lines according to the sales prices of the different vehicle models. As the works council chairman Daniela Cavallo emphasizes, the assembly line 1 is currently well utilized by the production of the Tiguan and ID.3 models. Whether the Cupra Born will come to Wolfsburg depends crucially on what extent the volume of the Tiguan allows this. Without a large number of vehicles produced, the future of the Zwickau plant could be at risk. So the discussion about the Cupra Born remains exciting.

But what happens in the background? The ecomento that the decision on the future of the Cupra Born in Zwickau has not yet been made. Management continues to discuss the possibility of maintaining production in the Zwickau plant. 🎭 In the case of a relocation to Wolfsburg, Zwickau could only produce Audi models such as the Q4 Etron or its Sportback version. However, this is not enough to meet the economic requirements.

electromobility in change

Volkswagen has initiated large investments in the promotion of electromobility. The first step has already been taken in Emden in recent years, where the production of ID.4 is quickly promoted, as on Volkswagen newsroom . Volkswagen forces the high demand for electric cars, especially according to ID.4, to constantly expand the production capacities and to strengthen branches such as Emden and Braunschweig.

The strategic positioning of Lower Saxony as the center of electromobility could be a turning point in the further development of the VW works. With clear goals and investments, jobs are secured here and new perspectives for future technologies are created. However, the big question remains whether the Cupra Born finds its place here.

only remains to be seen how the next few months will be designed. The upcoming planning round in winter could perhaps put the light into the dark, whether the Cupra Born will be manufactured in Saxony in the future or will become at home in Wolfsburg. The time will show in which direction the production will develop.

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OrtZwickau, Deutschland
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