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End of a dream: Gera loses the glüXfühl” on May 28th!”
Dunja Franke and Katja Fuhrmann are closing their shop “glüXfühl” in Gera due to economic necessity.
End of a dream: Gera loses the glüXfühl” on May 28th!”
In Gera, the entrepreneurs Dunja Franke and Katja Fuhrmann have closed their cozy shop “glüXfühl” on Heinrich-Heine-Straße. The official closure took place on May 28th after the two women encountered difficulties despite various sales strategies. “Economic necessity” was the main reason for this step, as Gera is considered a difficult market for retailers. An attempt to gain additional customers by participating in markets was also unsuccessful thueringen24.de reported.
The “glüXfühl” range included everything from teas and essential oils to smoothies and workshops. The last workshop will take place on June 26th before the two entrepreneurs want to make a new start. Katja Fuhrmann is planning to move to Triptis, while Dunja Franke wants to start a new venture in Gera in July under the name “Dein Raum”.
Challenges for retail
The corona pandemic has hit retail hard. The first lockdown came in spring 2020, which led to extensive store closures. Many businesses were only allowed to reopen from summer 2020 under strict hygiene requirements. Another closure in November 2020 increased the strain on many business owners. How statista.com notes, retail was particularly affected, especially restaurants and cultural institutions, which found it more difficult to adapt.
For many businesses, the question of rent payments arose during these official closures. The law stipulates that contracts must be adhered to - even if the pandemic threatens to endanger the company's existence. A ruling by the Heidelberg Regional Court made it clear that closures do not automatically justify a rent reduction, while other rulings question this view. Looking at the statement of sfsk-law.de, a cooperative solution between tenants and landlords is often required in order to clarify the situation for both sides.
The look forward
Despite all the challenges, Dunja Franke and Katja Fuhrmann are looking to the future with new plans. Amid all this adversity, there remains hope for a new beginning in the coaching industry. Personal change is a central theme for the two entrepreneurs, and their next stop will certainly be exciting to watch. Gera may be considered a difficult market, but with creativity and a spirit of innovation, something new can perhaps blossom here too.