FC Carl Zeiss Jena: Naumburger Bauunion strengthens the partnership!

FC Carl Zeiss Jena: Naumburger Bauunion strengthens the partnership!

The world of football in Jena is becoming more and more colorful: FC Carl Zeiss Jena recently expanded its collaboration with two important partners. The Naumburger Bauunion and the ad hoc group have intensified their commitment to the Ernst Abbe sports field. These decisions underline the club's strong roots in the region and at the same time the responsibility that sponsors bear in shaping football.

First of all, the Naumburger Bauunion has decided not only to continue its partnership with the FCC, but also to expand it. Previously, the company – known for its solid construction projects – was only active as a regional partner. Now the Naumburger Bauunion will act as a club partner in the future. Daniel Bottner, Manager Sponsoring & Sales at FC Carl Zeiss Jena, describes the Naumburger Bauunion as a “reliable partner” and emphasizes the importance of the special values ​​that both sides share: tradition, passion and perspective. Managing director Sven Häselbarth was already looking forward to the new, closer cooperation, which will benefit the club and the region. FC Carl Zeiss Jena reports that...

Ad hoc as a sleeve partner

But that's not all! The ad hoc group has also significantly enhanced its role on the FC Carl Zeiss Jena jersey. From the 2025/26 season, the company's logo will be emblazoned as the official sleeve partner on both sleeves of the regional league team's game jerseys. This contract extension and the associated new role confirm the long-term commitment of the ad hoc group to the club. Saskia Beyer, managing director of the ad hoc group, emphasizes how important this visibility is for regional roots. Michael Topf, another managing director of the group, highlights how the relationship has strengthened over the years. Jenaer Nachrichten reports that...

A look at history shows that sports sponsorship plays a crucial role in modern professional sports - from supporting local sporting events to international brand exposure. Successful partnerships are based not only on financial aspects, but also on a deep alignment of values ​​between sponsors and the club. It is particularly important to take social and ecological aspects into account, which also helps to strengthen the sense of community. Sportmember reports that…

Future with vision

The anticipation for the coming seasons is great among both the sponsors and the club. With the Naumburger Bauunion and the ad hoc group, FC Carl Zeiss Jena has two strong partners at its side who not only offer financial support, but also ensure that the tradition and identity of the club remains alive. This shows once again that sport in the region is much more than just a game - it is part of the community.

At a time when gaming culture is constantly evolving, we can't wait to see how these partnerships play out in the future. The combination of sporting ambition, regional roots and the right amount of sympathy could set the course for a successful season.