New concept store Feinmachen” opens in Jena after renovation!

New concept store Feinmachen” opens in Jena after renovation!

A new chapter for the culinary offerings in Jena: After almost 20 years, the Italian restaurant “Osteria in Piazza” closed its doors on July 1, 2025. The restaurant, which was known for its delicious antipasti and diverse pasta dishes, is reacting to the increasingly limited space and the changing needs of the market.

Since it opened, the “Osteria in Piazza” has spoiled Jena residents with a variety of dishes, including classics like theParmigiana di MelanzaneandTagliatelle Mare e Monti. But now it's time to say goodbye. The owner Swen Gottschalk is already planning a move. Together with the neighboring shop “Del Heart”, which has also temporarily closed, a new concept is being developed under the name “Feinmachen”.

A fresh wind is blowing

The space has now been used for a more comprehensive offering - fashion, accessories, floristry and gastronomy are combined in a new concept store. “The idea is simple: We want to create a concept that works optimally for both the café and the concept store,” explains Gottschalk. This means the team, which has worked together for years, remains committed to both locations. The opening of the new project is scheduled for July 3rd and it will be interesting to see the details that will be revealed in the East Thuringian newspaper be presented.

The switch to a new gastronomic format also reflects current trends that are becoming increasingly established in the industry. The importance of sustainability and regionality in food can no longer be overlooked. Earn according to a study 45% Germans place value on sustainably produced food, while 51% Prioritize regionality. This shows that the gastronomic landscape is changing and responding to the needs of consumers.

Innovations in the hospitality industry

But what awaits us in the gastronomy of the future? The latest technologies such as artificial intelligence (AI) and mobile payment open up new opportunities for restaurateurs. Approximately 28% of catering establishments in Germany are already using AI applications, while many are thinking about taking up this trend. The use of robots in the catering industry is also beginning to gain a foothold in Jena. Autonomous service robots support restaurant staff and offer innovative solutions that improve service.

With the concept of “Feinmachen”, Jena will potentially not only gain a new place for culinary delights, but also a platform for sustainable trade and creativity. There is great anticipation and developments are being followed with excitement. It remains to be hoped that the new offers for gastronomy in the region will also bring a breath of fresh air and offer a wide range of delights.