After 20 years: Blumen-Lent in Winnenden has found a new successor!

After 20 years: Blumen-Lent in Winnenden has found a new successor!

A striking chapter in the history of the flower trade has come to an end in Winnenden. The specialist shop “Blumen-Lent” at Schorndorfer Straße 9 finally closed its doors. After 20 years of faithfully dealing with customers' floral wishes, the team said goodbye with a warm message in the shop window thanking them for their many years of loyalty. The sale took place before and after Pentecost, and the regular customers were able to reminisce once again.

“Blumen-Lent” was run by Uwe van Lent from Waiblingen for over two decades. He ran the business as a branch next to his main location in Waiblingen Rinnenäckern. Now homeowner Dieter Nordhausen has already found a successor who wants to continue the tradition of selling flowers in this corner of Winnenden. More details about Uwe van Lent and his company can be found on company information, where you can also find his contact details and further information here.

Flower market in transition

The flower market in Germany looks back on eventful years. During the corona pandemic, the industry experienced record sales of up to 10 billion euros. In 2024, however, sales returned to a pre-pandemic level of around 8.8 billion euros. The popularity of cut flowers, especially the rose, is reflected in over a billion imported roses, mainly from the Netherlands. These conditions make it clear that flowers and plants are not only part of our everyday life, but also an important part of interpersonal relationships.

However, the situation for local flower shops is not particularly positive. Competition from garden centers, chain stores and supermarkets is becoming increasingly noticeable. This could also be the reason why the number of retail companies in the industry is steadily decreasing. According to Statista, the number of florist trainees in Germany will only be around 1,800 in 2023 - a drastic decline compared to 8,100 in 2002 here.

Future for the flower trade

The future of flower retail requires creative approaches, especially as online retail boomed during the pandemic. But this decline in the online trend could also be an opportunity for local retailers. In a world full of discounters and garden centers, flower shops like “Blumen-Lent” have to position themselves innovatively and play to their strengths. A good knack for personal advice and individual flower arrangements could be crucial in order to survive in the competition.

The closure of “Blumen-Lent” is another indication of how important the solidarity of small retailers is in times of change. It will be interesting to see whether the successor who will soon take over the reins can bring a breath of fresh air into the business and continue to delight customers with blooming compositions.

For all those who are now curious about which successor will follow in Uwe van Lent's footsteps, let us say: the names and news will be announced soon. So let’s stay tuned for the next stage of the flower trade in Winnenden!