Asbacherin wins 200 euro voucher: Shopping Home” celebrates success!

Asbacherin wins 200 euro voucher: Shopping Home” celebrates success!

In the heart of southern Thuringia, the joy of local shopping is flourishing! On June 15, 2025, Annette Endter from Asbach was celebrated as the winner of a 200 euro voucher in the spring campaign “Shopping at home is blooming”. The campaign, which was launched by the South Thuringia Chamber of Commerce and Industry (IHK), attracted numerous participants and ensured a colorful start to spring with 500 early bloomers distributed. Each of these flowers featured a link to an accompanying online competition, which garnered an impressive 15,000 views and over 400 entries on Instagram and Facebook. The winner was drawn on May 2nd and now the lucky Annette is planning to redeem her voucher in Schmalkalden.

The “Shop Home” campaign pursues an important goal: to strengthen local trade and promote city centers as lively meeting places for locals and visitors. How Suhl IHK reports, local businesses contribute not only to the economy but also to the social community. They support the preservation of customs as well as schools and kindergartens and offer a personal service that is often appreciated when shopping locally.

Upcoming action days

The next “Shop Home” promotion days are already being planned and aim to continue to attract numerous customers in the coming months. The planned dates in nine cities are:

• Sonneberg: 19./20. Juni
• Schleusingen: 5. September
• Suhl: 27. September
• Hildburghausen: 28. September
• Arnstadt: 28. September
• Meiningen: 29. September bis 5. Oktober
• Eisfeld: 5. Oktober
• Schmalkalden: 18./19. Oktober
• Steinbach-Hallenberg: 25. Oktober

These action days offer numerous hands-on activities and shopping experiences and help to increase the visibility of local retail. The Trends in local trade show that adaptability to digital solutions is crucial for competitiveness. Local retailers are increasingly turning to online offerings to expand their reach and provide their customers with a 24/7 shopping experience.

In addition to aligning with digital trends, the “Shop Home” campaign emphasizes the importance of keeping the city center vibrant and supporting brick-and-mortar stores. Consumers appreciate being able to check the availability of products directly when shopping locally, which is what makes trading at home so attractive.

Overall, it shows that local trade is of utmost importance not only for the economy and employment, but also for the sense of community in cities. The “Shop Home” campaign is a step in the right direction to promote these valuable structures and maintain them in the long term.