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Schwarz Group invests 3.7 billion euros and remains loyal to Germany!
On July 1, 2025, the Schwarz Group remains committed to Germany despite international shifts and is planning massive investments.
Schwarz Group invests 3.7 billion euros and remains loyal to Germany!
In times when many companies are relocating production abroad due to high taxes and rising costs, the Schwarz Group is sending a strong signal for Germany as a location. The company, which operates the well-known discounters Lidl and Kaufland, remains in the country and is fully committed to its roots. Loud Mercury The group is investing around 3.7 billion euros in Germany for 2025. That's 400 million euros more than last year!
The Schwarz Group has invested over 30 billion euros in Germany in the last ten years and created 60,000 new jobs. The company, which was founded in 1930, now employs around 575,000 people worldwide and achieved sales of an impressive 167.2 billion euros in the 2023/2024 financial year. Gerd Chrzanowski, who leads the group, emphasizes his belief in Germany as a location. At a time when many German companies like Herrenknecht are increasingly going abroad due to disappointment with the general conditions, Schwarz is an example of how there is another way.
Strong growth and new opportunities
The numbers speak for themselves: In 2024, the Schwarz Group generated sales of 175.4 billion euros, which means an increase of 4.9 percent compared to the previous year. Lidl increased its store sales by 5.3 percent to 132.1 billion euros, while Kaufland reached 35.2 billion euros, growing by 2.9 percent. In addition, stable sales of 1.7 billion euros were achieved in the online sector. The Schwarz Group shows that growth and job retention are both possible in a challenging market environment and is therefore continuing to invest heavily to expand the branch network.
In addition to the already mentioned 3.7 billion euros for Germany, a total of 9.6 billion euros is also planned for 2025, which underlines the group's ambitions to open up new markets and implement promising growth strategies. Kaufland has already expanded its network by around 300 new branches to a total of around 14,200 locations, which shows that the plans are becoming concrete and the expansion strategy is taking effect.
The industry is changing
The Schwarz Group, however, demonstrates that opportunities can also be found in Germany. Despite the trend towards relocation of production facilities, which is particularly pronounced in the automotive sector, the group remains optimistic and is investing in the local association. The example of the Schwarz Group shows that it is possible for companies to invest in Germany, create jobs and increase sales while others withdraw.
A look at developments in the industry and the investment plans of other companies makes it clear: The Schwarz Group's commitment is seen as a groundbreaking signal for Germany as a business location and could serve as an incentive for other companies to also consider how they can master the challenges of the future and at the same time strengthen their base in their home country.