With creative ideas for online trend: Uckermark in the upswing!

With creative ideas for online trend: Uckermark in the upswing!

In the cities, it comes to life, because the revival of the city centers is a hot topic. Traders, restaurateurs and shopkeepers in particular suffered greatly from the effects of Corona and the associated lockdowns. Many tenants and the self -employed face the challenge that their customers are increasingly shopping online and rarely come to shops on site. To counteract this, creative ideas are required that make people want to shop in the city again. For example, nnn that in particular help the "Confiserie Sonnenschmidt" in Prenzlauer Friedrichstrasse, the attractiveness of the city Increase.

Kathrin Sonnenschmidt, the owner of the confectionery, opened her business in January 2024 and offers creative gift packaging. Customers bring their own self -made gifts with them to stage them in appealing packaging. Large colorful balloons for decoration are currently particularly popular. Student customer Marleen Dewald-Vilter emphasizes the personal shopping experience and estimates the individual packaging offers that invite you to linger.

measures to strengthen trade

In order to offer noble products such as liqueurs in decorative bottles, Sonnenschmidt has become self-employed after working as a franchise partner for several years. Your goal is to make the Uckermark region better known throughout Germany. However, similar efforts can also be observed in the Uckermark, but also in other cities. It is evident that creative approaches to the inner city revival were in short supply and completely new impulses are necessary. Hochschul- advisor emphasizes that the local trade not only promotes economic vitality, but also creates the unique flair of the city.

Sundays and cultural events are examples of initiatives that can strengthen the sense of community and boost sales. These events attract visitors and offer local providers the opportunity to present their products in an appealing ambience. In Hanover, for example, up to 100,000 people are expected on Sundays - a great example of successful city marketing!

collaboration and innovation

creative projects, such as pop-up shops or workshops, as well as close cooperation between the city administration and local dealers, are crucial for the successful revival of the city centers. Chemnitz recently awarded the Vitalia Award for outstanding achievements in the study "Vitale inner cities 2024". 1.4 that Chemnitz achieved in the categories of residence quality and mobility. This shows how important an attractive offer and good accessibility are for the quality of life of the city.

The increase in vitality in city centers also needs good planning and targeted advertising measures. Digital platforms that give local dealers the opportunity to present their products are another chance of increasing visibility on the Internet and at the same time promoting interaction with customers. Not to be forgotten are also social media that are increasingly becoming the focus to address younger target groups.

A large number of measures are required to make the city centers bloom again. It remains exciting to see which creative concepts will move back to the urban centers in the future.